Mukesh Ambani. Who is called the richest man in India? Campanella, the popular drink brand of the 1970s-80s, which was lost in the depths of oblivion, is returning this summer at the hands of this billionaire Reliance Group.
Many of the young generations in India have not heard the name Campacola. But in the 70s and 80s, it was this cold drink that kept the market ‘hot’. Campacola was loved by everyone from children to old people. By the early 1990s, the drink slowly faded away. Foreigners Pepsi and Coca-Cola took over the market there. Campacola’s name is deleted.
Ambani’s Reliance has taken initiative to bring back that forgotten drink in new packaging. In August 2022, they bought the rights to Campacola from the Delhi-based ‘Pure Drinks group for Rs 22 crore, BBC reported.
Reliance plans to revive this lost cold drink brand. They want to compete with US Pepsi and Coca-Cola with domestic liquid. As per the plan, Campa will have three cold drinks – Campa Cola, Campa Lemon, and Campa Orange.
Campacola, like Coca-Cola. Campalemon is like Seven Up or Sprite. And CampaOrange is a lot like Fanta.
Market experts believe that Pepsi and Coca-Cola will face a big challenge when this new three-flower Campa Cola comes to the market.
Reliance said on Thursday (March 9) that this effort is to promote the Indian brand in the country’s market and bring back the Indian heritage.
Reliance Consumer Products (RCPL) and Retail Ventures will market these cold drinks across India. But initially, it will be released in the market from Andhra Pradesh and Telangana. And the new generation will get the taste of innovation by drinking this cola.